“Can I Recycle This?”

Drive Collective Action For Our Planet

Trashing our packaging is wasteful. It harms us and our environment.

We believe that with the right tools and information, companies and people will come together to close the loop on packaging waste.

Our goal is to empower everyone to do their part in recycling and circular resource management.

Homepage Diagram

Recycling doesn’t have to be confusing. We work with businesses to guide consumers on how to recycle right

How We Foster Change

Pioneers

As pioneers

We are the first in South East Asia to promote the Packaging Recyclability Evaluation Portal (PREP) and PREP Recycling Label Program for adoption, starting with Singapore.
Believing in local

Believing in local​

Context is important in recycling. Our recyclability evaluation portal is based on data from country-specific waste management eco-systems.
Evidence-based

Being evidence-based​

Our tools are backed up by evidence. A panel of experts ensures their quality, validity and transparency.
Independent

Remaining independent​

We consult and work with various organisations and businesses but take views independent of our partners.

How We Foster Change

As Pioneers
We are the first in South East Asia to promote the Packaging Recyclability Evaluation Portal (PREP) and PREP Recycling Label Program for adoption, starting with Singapore.
Believing in local
Context is important in recycling. Our recyclability evaluation portal is based on data from country-specific waste management eco-systems.
Being evidence-based
Our tools are backed up by evidence. A panel of experts ensures their quality, validity and transparency.
Remaining independent
We consult and work with various organisations and businesses but take views independent of our partners.
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Recyclables

This can be placed in the recycling bin.

Conditionally Recyclable

Can be recycled if the instructions below the symbol are followed.

Not Recyclable

This cannot be placed in the recycling bin. It needs to be disposed in the general waste bin.

Local Consumer Website

Website where consumers can find more information about the labelling scheme.

Packaging Component

This refers to an individual component of the packaging.

Packaging Component

This refers to an individual component of the packaging.

Communicate recycling instructions effectively

A United Nations Environment Programme report commended the PREP labelling scheme in Australia for its clarity, reliability and accessibility.

Recyclable

This can be placed in the recycling bin.

Conditionally Recyclable

Can be recycled if the instructions below the symbol are followed.

Not Recyclable

This cannot be placed in the recycling bin. It needs to be disposed in the general waste bin.

Local Consumer Website

Website where consumers can find more information about the labelling scheme.

Adopt Battle-tested Tools

Adopt Battle-tested Tools

Home - PREP labels

Communicate recycling instructions effectively​

A United Nations Environment Programme report commended the PREP labelling scheme in Australia for its clarity, reliability and accessibility.

Please hover on a symbol to learn more about it.

Packaging Components

This refers to an individual component of the packaging

Recyclable

This can be placed in the recycling bin.

Conditionally Recyclable

Can be recycled if the instructions below the symbol are followed.

Not Recyclable

This cannot be placed in the recycling bin. It needs to be disposed in the general waste bin.

Local Consumer Website

Website where consumers can find out more about the label scheme.

Communicate recycling instructions effectively​

A United Nations Environment Programme report commended the PREP labelling scheme in Australia for its clarity, reliability and accessibility.

Home - PREP labels

Communicate recycling instructions effectively​

A United Nations Environment Programme report commended the PREP labelling scheme in Australia for its clarity, reliability and accessibility.

A Reliable and Intuitive Portal

A Reliable and Intuitive Portal

The Packaging Recyclability Evaluation Portal (PREP) is an online tool that verifies the recyclability of packaging. It is the backbone of the recycling labelling scheme.

PREP is currently used in the UK, New Zealand and Australia, while using the labelling scheme is a standard practice for brands in Australia.

Improve recyclability of packaging​

Through giving feedback, PREP builds the capabilities of brand owners and manufacturers in designing packaging with improved recyclability.

PREP Mockup image
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